Centralized logistics

The organisation is run from the head office of the Benelux branch of The Music Alliance - Benelux.
The 10.000m2 facility in Hedel, The Netherlands accomodates:

  • showrooms
  • central warehouse with intense logistics, supplying all partners weekly
  • product development team with product specialists who initiate rather than follow the market
  • marketing and sales department creating multi-language tools like catalogs and websites
  • graphic designers who create logos, packagings, manuals, product documentation, etcetera
  • photo- and videographers
  • service and repair center with two luthiers and an electro-mechanical engineer
  • datacenter for centrally maintained and fed software solutions

Shared and connected software

A big central database feeds the software used by all partners, their websites, their sales reps and their customers. They all have insight in stock situations, price updates, new stock arriving, shipment tracing, new products, detailed product information, photos, videos, service manuals etcetera. The software is a huge asset which requires hardly any input of the partners.

Customized catalogs and website

Our head office in Hedel hosts:

  • marketing and sales department creating multi-language tools like catalogs and websites
  • graphic designers who create logos, packagings, manuals, product documentation, etcetera

Check the catalog page for our complete program.

Improve overall businesses performance

TMA members are joining together to increase the competitiveness of their independently owned businesses. By pooling buying power we are able to lower the operating costs (eg personnel, warehouse, purchase, sales and marketing), better respond to competition, and improve our overall businesses performance.

Create greater negotiating power

Negotiations are based on power, not desire or tactics. By convincing manufacturers we handle the biggest part of Europe we are more interesting to them. With a coverage of more than 6000 points of sales The Music Alliance is currently the third biggest sales network on the European continent.

Adding 15 products weekly

The Music Alliance distributes 16.000+ products from over 200 leading brands and manufacturers in the musical products industry. Our company is the corporate owner of the following brands. By joining the Music alliance you can extend your range of products immediately. An average of 15 new products are added every week.

Save money and time

We have contact with over 160 different manufacturers, each TMA partner only has contact with headquarter which means they will save time negotiate prices and conditions with suppliers. In our central warehouse we buffer stock for the whole of Europe. Each partner has a weekly shipment. TMA partners save money because they don't have to invest in (big) stock.