Catalog

electric guitar S-style skyburst sparkle

Versatility with the Perfect Pickup Trio
The S7 New Gen is a reimagined version of the existing model, S7. It is charged with significant features to ensure superior performance and stretch to its life span. Its enhanced components featuring the newly tuned Sire Larry Carlton pickup set for refined tonal versatility, stainless frets, some more neck features, and new colors make the playing experience even more exceptional this time.

Sire has always prioritized perfecting our necks, with features like rolled edges requiring exceptional craftsmanship. For the New Gen, we took it further by adding stainless steel frets—renowned for their durability—making our necks even better. This upgrade demanded unparalleled effort, elevating our meticulous process to new heights.

SIRE NEW GEN NECK PROFILE
The New Gen neck profile possesses enhanced features such as stainless steel frets, compound radius neck, and Tusq nut and Lumilay side inlays, designed for additional aesthetic appeal while offering more optimal comfort and playability for all playing styles.

SIRE LC HSS PICKUP SET
The new LC HSS pickup set is configured by combining a humbucker, achieving a cleaner and warmer tone in the neck position, with two S-style single-coils offering more accurate S-style tones, versatile enough to be able to play almost any sound a guitarist desires.

SIRE NEW GEN BODY AESTHETICS
The Sire New Gen body aesthetics of this model have been elevated with new lineup of colors and robust port to meet the demands of contemporary players. Labeled with "New Gen" on the pickguard for easy identification.

Specifications